Misleading Perfume and Cologne Advertising Essay - 786 Words

Misleading Perfume and Cologne Advertising You sit down to watch one of your favorite TV shows one night and you see it, one of those perfume commercials. On the screen you see a beautiful woman walking up a flight of stairs in an elegant dress with diamonds hanging from her ears and neck. Her face is a picture of perfection, with a slight hint of a beautiful smile. Entering on the left of the screen is a man in a black tuxedo he; wraps his arms around her and kisses her passionately on the lips. They both look at the screen and smile. On the bottom of the screen is a small bottle marked with a label of a recognizable perfume company. Now coming back into reality from the mesmerizing commercial, consider what affect†¦show more content†¦This commercial is controversial and unrealistic simply by the fact that no sane woman would be in any way attracted to a department store mannequin. However, these advertisements prompted many males nationwide to go out and buy Axe body products hoping to get similar results. â€Å" Ross Lovern, a 14-year-old spray user in New York City, says he and his friends decided to go to the drugstore and buy Axe after watching a commercial on MTV featuring a woman crawling all over a mannequin that had just been sprayed with the product. The ad, says Ross, made him think, ‘This is the perfect deodorant for me.’ Ross used Axe at co-ed sleep-away camp last summer and now puts it on every day â€Å"(Beatty, 2004). Even though or maybe because of, the commercial being an extreme exaggeration it created sales. The main object of this approach is that sex sells. There is no question that the use of sexual images motivates people to purchase certain items. Fragrance companies use this fact to their advantage, using attractive women in erotic settings to push fragrances that may perhaps be lagging in sales. Most companies in fact will drop a large sum of money on these commercials to create an alluring image of the perfect scent. For instance, in an article by, Stephanie Thompson (2003) she tells us â€Å"that Ralph Lauren spent roughly $15 million into a push for his fragrance blue in an effort to reach mainstream women with an updated version of its now-laggingShow MoreRelated Advertising - Selling a Lot More than Just a Product Essay2583 Words   |  11 PagesToday, advertisers use the influence of gender and sex to sell various products to consumers, resulting in unrealistic expectations of men and women to society. 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The Apartheid Of The Vietnam War - 1723 Words

In the year 1959, the Students for a Democratic Society (SDS) protested the Vietnam War and other injustices within America, and they only dissented peacefully. But from this came another organization so radical that other radical liberals disowned them. The group stemmed from SDS and many of their members originated in the peaceful movement; however, they grew tired of the miniscule results of nonviolence. The association was ready to do more than hold up signs and hope that someone would listen. They were prepared to destroy and they were prepared for people to get hurt. They were the Weathermen. Their violence ranged from the destruction of buildings, to the injury and murder of innocents and police. Primarily, The Weathermen aimed to†¦show more content†¦In order to advocate for the end of the Vietnam War, SDS used forms of resistance that seemed to be too radical for most other groups of the time. One action that set them apart from others was their defiance of the gove rnment as they refused to be drafted for the war and on some occasions would openly set fire to the letters. Some significant members of SDS, such as Bernardine Dohrn and John Jacobs, wished to hold all of the leadership roles in the association. Attempting to differentiate themselves from other sects of SDS, Jacobs wrote the â€Å"Weatherman Paper† and marked it with the signatures of other members including Dohrn, Jeff Jones, Mark Rudd, Bill Ayers, Terry Robbins, Jim Mellen, and Howie Machtinger. The paper did not address issues separately; it composed all concerns into one global struggle of the oppressed versus the oppressors. After the election of the Weathermen as the leaders of SDS, the group became a reality. While the focus of the Weathermen at the time was ending America’s destructive presence in Vietnam, they had other goals in the long run. Because of their objective to end racism, the organization had hoped to bring in many African American members and be able to fight with groups such as the Black Panthers; however, the group remained predominantly white as almost no black Americans wanted to join. The Weathermen also aimed to break gender stereotypes and sexism, and developed new rules surrounding monogamy. Every member who was in a

Genetic Engineering, History And Future Essay Example For Students

Genetic Engineering, History And Future Essay Science is a creature that continues to evolve at a much higher rate than the beings thatgave it birth. The transformation time from tree-shrew, to ape, to human far exceeds the timefrom analytical engine, to calculator, to computer. But science, in the past, has always remaineddistant. It has allowed for advances in production, transportation, and even entertainment, butnever in history will science be able to so deeply affect our lives as genetic engineering willundoubtedly do. With the birth of this new technology, scientific extremists and anti-technologists have risen in arms to block its budding future. Spreading fear by misinterpretationof facts, they promote their hidden agendas in the halls of the United States congress. Geneticengineering is a safe and powerful tool that will yield unprecedented results, specifically in thefield of medicine. It will usher in a world where gene defects, bacterial disease, and even agingare a thing of the past. By understanding genetic engine ering and its history, discovering itspossibilities, and answering the moral and safety questions it brings forth, the blanket of fearcovering this remarkable technical miracle can be lifted. The first step to understanding genetic engineering, and embracing its possibilities forsociety, is to obtain a rough knowledge base of its history and method. The basis for altering theevolutionary process is dependant on the understanding of how individuals pass oncharacteristics to their offspring. Genetics achieved its first foothold on the secrets of naturesevolutionary process when an Austrian monk named Gregor Mendel developed the first laws ofheredity. Using these laws, scientists studied the characteristics of organisms for most of thenext one hundred years following Mendels discovery. These early studies concluded that eachorganism has two sets of character determinants, or genes (Stableford 16). For instance, inregards to eye color, a child could receive one set of genes from his father that were encoded oneblue, and the other brown. The same child could also receive two brown genes from his mother. The conclusion for this inheritance would be the child has a three in fou r chance of havingbrown eyes, and a one in three chance of having blue eyes (Stableford 16). Genes are transmitted through chromosomes which reside in the nucleus of every livingorganisms cells. Each chromosome is made up of fine strands of deoxyribonucleic acids, orDNA. The information carried on the DNA determines the cells function within the organism. Sex cells are the only cells that contain a complete DNA map of the organism, therefore, thestructure of a DNA molecule or combination of DNA molecules determines the shape, form, andfunction of the organisms offspring (Lewin 1). DNA discovery is attributed to the researchof three scientists, Francis Crick, Maurice Wilkins, and James Dewey Watson in 1951. Theywere all later accredited with the Nobel Price in physiology and medicine in 1962 (Lewin 1). The new science of genetic engineering aims to take a dramatic short cut in the slowprocess of evolution (Stableford 25). In essence, scientists aim to remove one gene from anorganisms DNA, and place it into the DNA of another organism. This would create a new DNAstrand, full of new encoded instructions; a strand that would have taken Mother Nature millionsof years of natural selection to develop. Isolating and removing a desired gene from a DNAstrand involves many different tools. DNA can be broken up by exposing it to ultra-high-frequency sound waves, but this is an extremely inaccurate way of isolating a desirable DNA section (Stableford 26). A more accurate way of DNA splicing is the use of restrictionenzymes, which are produced by various species of bacteria (Clarke 1). The restrictionenzymes cut the DNA strand at a particular location called a nucleotide base, which makes up aDNA molecule. Now that the desired portion of the DNA is cut out, it can be joined to anotherstrand of DNA by using enzymes called ligases. The final important step in the creation of anew DNA strand is giving it the ability to self-replicate. This can be accomplished by usingspecial pieces of DNA, called vectors, that permit the generation of multiple copies of a totalDNA strand and fusing it to the newly created DNA structure. Another newly developedmethod, called polymerase chain reaction, allows for faster replication of DNA strands and doesnot require the use of vectors (Clarke 1). The possibilities of genetic engineering are endless. Once the power to control theinstructions, given to a single cell, are mastered anything can be accomplished. For example,insulin can be created and grown in large quantities by using an inexpensive gene manipulationmethod of growing a certain bacteria. This supply of insulin is also not dependant on the supplyof pancreatic tissue from animals. Recombinant factor VIII, the blood clotting agent missing inpeople suffering from hemophilia, can also be created by genetic engineering. Virtually allpeople who were treated with factor VIII before 1985 acquired HIV, and later AIDS. Beingcompletely pure, the bioengineered version of factor VIII eliminates any possibility of viralinfection. Other uses of genetic engineering include creating disease resistant crops, formulatingmilk from cows already containing pharmaceutical compounds, generating vaccines, andaltering livestock traits (Clarke 1). In the not so distant future, genetic engine ering will becomea principal player in fighting genetic, bacterial, and viral disease, along with controlling aging,and providing replaceable parts for humans. Medicine has seen many new innovations in its history. The discovery of anestheticspermitted the birth of modern surgery, while the production of antibiotics in the 1920sminimized the threat from diseases such as pneumonia, tuberculosis and cholera. The creationof serums which build up the bodies immune system to specific infections, before being laid lowwith them, has also enhanced modern medicine greatly (Stableford 59). All of these discoveries,however, will fall under the broad shadow of genetic engineering when it reaches its apex in themedical community. Life Through My Eyes Essay The evolution of man can be broken up into three basic stages. The first, lasting millionsof years, slowly shaped human nature from Homo erectus to Home sapiens. Natural selectionprovided the means for countless random mutations resulting in the appearance of such humancharacteristics as hands and feet. The second stage, after the full development of the humanbody and mind, saw humans moving from wild foragers to an agriculture based society. Naturalselection received a helping hand as man took advantage of random mutations in nature and bredmore productive species of plants and animals. The most bountiful wheats were collected andre-planted, and the fastest horses were bred with equally faster horses. Even in our recenthistory the strongest black male slaves were mated with the hardest working female slaves. Thethird stage, still developing today, will not require the chance acquisition of super-mutations innature. Man will be able to create such super-s pecies without the strict limitations imposed bynatural selection. By examining the natural slope of this evolution, the third stage is a naturaland inevitable plateau that man will achieve (Stableford 8). This omniscient control of ourworld may seem completely foreign, but the thought of the Egyptians erecting vast pyramidswould have seem strange to Homo erectus as well. Many claim genetic engineering will cause unseen disasters spiraling our world intochaotic darkness. However, few realize that many safety nets regarding bioengineering arealready in effect. The Recombinant DNA Advisory Committee (RAC) was formed under theNational Institute of Health to provide guidelines for research on engineered bacteria forindustrial use. The RAC has also set very restrictive guidelines requiring Federal approval ifresearch involves pathogenicity (the rare ability of a microbe to cause disease) (Davis, Roche69). It is well established that most natural bacteria do not cause disease. After many years ofexperimentation, microbiologists have demonstrated that they can engineer bacteria that are justas safe as their natural counterparts (Davis, Rouche 70). In fact the RAC reports that there hasnot been a single case of illness or harm caused by recombinant engineered bacteria, and theynow are used safely in high school experiments (Davis, Rouche 69). Scientists have alsodevised other methods of preventing bacteria from escaping their labs, such as modifying thebacteria so that it will die if it is removed from the laboratory environment. This creates a shieldof complete safety for the outside world. It is also thought that if such bacteria were to escape itwould act like smallpox or anthrax and ravage the land. However, laboratory-created organismsare not as competitive as pathogens. Davis and Roche sum it up in extremely laymens terms,no matter how much Frostban you dump on a field, its not go ing to spread (70). In factFrostbran, developed by Steven Lindow at the University of California, Berkeley, was sprayed ona test field in 1987 and was proven by a RAC committee to be completely harmless (Thompson104). Fear of the unknown has slowed the progress of many scientific discoveries in the past. The thought of man flying or stepping on the moon did not come easy to the average citizens ofthe world. But the fact remains, they were accepted and are now an everyday occurrence in ourlives. Genetic engineering too is in its period of fear and misunderstanding, but like every greatdiscovery in history, it will enjoy its time of realization and come into full use in society. Theworld is on the brink of the most exciting step into human evolution ever, and throughknowledge and exploration, should welcome it and its possibilities with open arms. Works CitedClarke, Bryan C. Genetic Engineering. Microsoft (R) Encarta. Microsoft Corporation, Funk ; Wagnalls Corporation, 1994. Davis, Bernard, and Lissa Roche. Sorcerers Apprentice or Handmaidento Humanity. USA TODAY: The Magazine of the American Scene GUSA 118Nov 1989: 68-70. Lewin, Seymour Z. Nucleic Acids. Microsoft (R) Encarta. MicrosoftCorporation, Funk ; Wagnalls Corporation, 1994. Stableford, Brian. Future Man. New York: Crown Publishers, Inc., 1984. Thompson, Dick. The Most Hated Man in Science. Time 23 Dec 4 1989:102-104Words/ Pages : 3,096 / 24